Representation
Unilever
Scrub Daddy
The New Jersey sponge brand that went from a Shark Tank deal with Lori Greiner in 2012 to a company that says it sold $220 million in 2023.
2012-Present
Years Active
1 Hit
Commercial Wins
Hit vs Flop Analysis
2012 · Krause told Fortune the company had $220 million in sales in 2023. This is a founder claim, not an audited figure. NJBIZ reports more than 25 million sponges sold by January 2023, a company figure. [source]
Career Momentum Index
PEAK EXPONENTIALMyCelebLife's own score, built from dated career events, hits, flops and controversies on this page. It is not an industry figure.
Scrub Daddy in 30 Seconds
- check_circleFounded by Aaron Krause. NJBIZ dates the company to 2012.
- check_circlePitched on Shark Tank season 4, which aired in October 2012, and took $200,000 for 20% from Lori Greiner, according to Fortune.
- check_circleKrause told Fortune the company had $220 million in sales in 2023. That is a founder claim, not an audited figure.
- check_circleMoved to a new headquarters in Pennsauken, New Jersey, in 2021, per Fortune.
- check_circleTeamed up with Unilever on co-branded products in 2023. Fortune says March, NJBIZ already calls it recent in January.
Career Milestones
Krause tries the sponge on lawn furniture
Fortune says this is when he saw the sponge's use, after three years in a box. This is Krause's account.
Scrub Daddy appears on Shark Tank season 4
The episode aired in October 2012. Fortune reports a deal of $200,000 for 20% with Lori Greiner.
Scrub Mommy launches
A hybrid of the original sponge and a traditional sponge, per Fortune.
Moves to a new headquarters in Pennsauken, New Jersey
Fortune says the site includes a TV studio, a warehouse and a customer store.
Returns to Shark Tank for a ten-year update
NJBIZ says the episode aired on 27 January 2023.
Co-branding partnership with Unilever's Cif
Fortune says March 2023. NJBIZ reported the agreement on 26 January 2023.
Key Collaborators & Relationships
Lori Greiner
other · Shark Tank investor who took 20% in the 2012 deal, per Fortune.
Unilever
agency · Co-branding partner through its Cif brand, announced in 2023.
Frequently Asked Questions
Who founded Scrub Daddy?expand_more
Aaron Krause founded Scrub Daddy, according to Fortune and NJBIZ.
What deal did Scrub Daddy get on Shark Tank?expand_more
Fortune reports that Krause took $200,000 for 20% of the company from Lori Greiner on season 4, which aired in October 2012.
How much does Scrub Daddy make?expand_more
Krause told Fortune in February 2024 that the company had $220 million in sales in 2023. This is a founder claim and we have not seen audited figures.
Did Scrub Daddy go back on Shark Tank?expand_more
Yes. NJBIZ says the company returned for a ten-year update episode on 27 January 2023.
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Every profile is researched from credible, publicly available sources. We separate confirmed facts from allegations, avoid rumors, and link key claims to sources. Read our Editorial Policy.