[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fZrWIsFgYOLa7WobtAVtTwTnR2IFNP3FvUYCTUzoLDJM":3,"$f181TBoFXkmcClIpbE7Ocrdf4OWIwjjNp48MlwvQNVhI":112,"$fyZpw-gEjQMiHJ4-BwsHtDc59xNLDg11riucXv3SR3y4":129},{"celebrity":4},{"heroImage":5,"physicalAppearance":7,"netWorth":8,"_id":10,"slug":11,"bio":12,"birthplace":6,"breakthrough":13,"careerTimeline":14,"category":41,"collaborators":42,"controversies":51,"country":52,"createdAt":53,"dob":6,"earlyLife":6,"education":6,"faqs":54,"favorites":67,"fullName":68,"gallery":69,"hitFlop":70,"lastUpdated":76,"latestNews":77,"lifestyle":78,"metaDescription":79,"mostFamousRole":80,"name":81,"nationality":6,"quickFacts":82,"relationships":88,"secondaryCategories":89,"socialMedia":91,"sources":92,"status":94,"tagline":95,"tags":96,"updatedAt":100,"verified":101,"yearsActive":102,"founded":103,"founders":104,"kind":105,"pitch":106},{"url":6,"alt":6,"caption":6,"credit":6},"",{"height":6,"weight":6,"eyeColor":6,"hairColor":6,"source":6},{"amount":6,"currency":9,"asOf":6,"source":6},"USD","6af2a1e08b1f5a8eabbc510d","scrub-daddy","Scrub Daddy makes a yellow, smiley-faced sponge that goes firm in cold water and soft in warm water. The company was founded by Aaron Krause, and NJBIZ dates it to 2012.\n\nFortune tells the origin story from Krause's side. He sold a buffing-pad business to 3M and kept the sponge material, which sat in a box for about three years. In 2011 his wife asked him to clean some moldy lawn furniture, and he tried the sponge on it. He says he spent $150,000 to patent the invention, then sold it through a friend's grocery chain, a website and QVC.\n\nIn October 2012 Krause pitched on season 4 of Shark Tank and left with $200,000 for 20% of the company from Lori Greiner, according to Fortune. He told Fortune that sales passed $1 million within 24 hours of the episode airing. That is his own account.\n\nThe line has grown since. Scrub Mommy, a hybrid of the original and a regular sponge, came out in 2014. In January 2023 the company went back on Shark Tank for a ten-year update episode, and NJBIZ reported that it had sold more than 25 million sponges since the 2012 appearance and carried 88 cleaning tools. Both figures come from the company. NJBIZ also cites a PitchBook profile for a valuation above $200 million.\n\nThe company moved into a new headquarters in Pennsauken, New Jersey, in 2021. In 2023 it signed a co-branding partnership with Unilever's Cif brand. Sources differ on the month: Fortune says March 2023, while NJBIZ already described the deal as recent on 26 January 2023. Krause told Fortune the company had $220 million in sales in 2023 and plans to expand in Europe. Neither article gives an employee count, and neither has been checked against financial filings.","A Shark Tank deal with Lori Greiner in 2012",[15,20,25,30,34,38],{"year":16,"title":17,"type":18,"note":19},2011,"Krause tries the sponge on lawn furniture","milestone","Fortune says this is when he saw the sponge's use, after three years in a box. This is Krause's account.",{"year":21,"title":22,"type":23,"note":24},2012,"Scrub Daddy appears on Shark Tank season 4","debut","The episode aired in October 2012. Fortune reports a deal of $200,000 for 20% with Lori Greiner.",{"year":26,"title":27,"type":28,"note":29},2014,"Scrub Mommy launches","project","A hybrid of the original sponge and a traditional sponge, per Fortune.",{"year":31,"title":32,"type":18,"note":33},2021,"Moves to a new headquarters in Pennsauken, New Jersey","Fortune says the site includes a TV studio, a warehouse and a customer store.",{"year":35,"title":36,"type":18,"note":37},2023,"Returns to Shark Tank for a ten-year update","NJBIZ says the episode aired on 27 January 2023.",{"year":35,"title":39,"type":18,"note":40},"Co-branding partnership with Unilever's Cif","Fortune says March 2023. NJBIZ reported the agreement on 26 January 2023.","business",[43,47],{"image":6,"imageCredit":6,"name":44,"role":45,"note":46,"slug":6},"Lori Greiner","other","Shark Tank investor who took 20% in the 2012 deal, per Fortune.",{"image":6,"imageCredit":6,"name":48,"role":49,"note":50,"slug":6},"Unilever","agency","Co-branding partner through its Cif brand, announced in 2023.",[],"USA","2026-11-10T04:47:28.625Z",[55,58,61,64],{"question":56,"answer":57},"Who founded Scrub Daddy?","Aaron Krause founded Scrub Daddy, according to Fortune and NJBIZ.",{"question":59,"answer":60},"What deal did Scrub Daddy get on Shark Tank?","Fortune reports that Krause took $200,000 for 20% of the company from Lori Greiner on season 4, which aired in October 2012.",{"question":62,"answer":63},"How much does Scrub Daddy make?","Krause told Fortune in February 2024 that the company had $220 million in sales in 2023. This is a founder claim and we have not seen audited figures.",{"question":65,"answer":66},"Did Scrub Daddy go back on Shark Tank?","Yes. NJBIZ says the company returned for a ten-year update episode on 27 January 2023.",[],"Scrub Daddy, Inc.",[],[71],{"title":72,"year":21,"verdict":73,"metric":74,"source":75},"Scrub Daddy (Shark Tank investment)","hit","Krause told Fortune the company had $220 million in sales in 2023. This is a founder claim, not an audited figure. NJBIZ reports more than 25 million sponges sold by January 2023, a company figure.","https:\u002F\u002Ffortune.com\u002F2024\u002F02\u002F02\u002Fscrub-daddy-founder-interview-shark-tank-success-story\u002F","2026-11-10T06:38:46.320Z",[],[],"Scrub Daddy on Shark Tank: Aaron Krause's $200,000 deal with Lori Greiner in 2012, what changed since, and where sources disagree. Sourced timeline.","Maker of the smiley-faced Scrub Daddy sponge","Scrub Daddy",[83,84,85,86,87],"Founded by Aaron Krause. NJBIZ dates the company to 2012.","Pitched on Shark Tank season 4, which aired in October 2012, and took $200,000 for 20% from Lori Greiner, according to Fortune.","Krause told Fortune the company had $220 million in sales in 2023. That is a founder claim, not an audited figure.","Moved to a new headquarters in Pennsauken, New Jersey, in 2021, per Fortune.","Teamed up with Unilever on co-branded products in 2023. Fortune says March, NJBIZ already calls it recent in January.",[],[90],"Household products",[],[75,93],"https:\u002F\u002Fnjbiz.com\u002Fscrub-daddy-returns-to-shark-tank-for-update-on-new-hq-pairing-with-unilever\u002F","published","The New Jersey sponge brand that went from a Shark Tank deal with Lori Greiner in 2012 to a company that says it sold $220 million in 2023.",[97,98,99,44,52,81],"Shark Tank","Shark Tank US","Season 4","2026-11-10T06:32:17.441Z",false,"2012-Present","2012","Aaron Krause","company",{"show":98,"season":107,"airDate":108,"ask":6,"outcome":109,"sharks":44,"terms":110,"note":111,"source":75},"4","October 2012","deal","$200,000 for 20% (per Fortune)","Fortune and NJBIZ differ on the month of the Unilever partnership. The ask is not stated in the sources we read.",{"celebrities":113},[114,119,124],{"heroImage":115,"_id":116,"slug":117,"category":41,"country":52,"name":118},{"url":6,"alt":6,"caption":6,"credit":6},"6af2a1e48b1f5a8eabbc511c","vengo","Vengo",{"heroImage":120,"_id":121,"slug":122,"category":41,"country":52,"name":123},{"url":6,"alt":6,"caption":6,"credit":6},"6af2a1e78b1f5a8eabbc512a","nicepipes-apparel","Nicepipes Apparel",{"heroImage":125,"_id":126,"slug":127,"category":41,"country":52,"name":128},{"url":6,"alt":6,"caption":6,"credit":6},"6af2b95a8b1f5a8eabbcc17e","bombas","Bombas",{"asOf":130,"series":131},null,[]]